Economic Systems, Capitalism And Socialism - 1829 Words

Economic Systems People can use economic systems to build empires and destroy civilizations. The society s featured in the books 1984 by George Orwell and Fahrenheit 451 by Ray Bradbury did just that. Both took advantage of some form of an economic system to achieve their respective goals. Whether it be the command economy of Oceania, or the overly consumerist economy of the dystopian United States, they both employed economics to their benefit. Economics is the science of scarcity. Scarcity is when you have a population with unlimited wants coupled with limited resources. Economics deals with the production, distribution, and consumption of goods and services. An economic system is how a society deals with these factors. The three main questions that an economic system is supposed to answer are what will we produce? how will we produce it? who gets it? Answer these questions and you have an economic system (Hettige). This report will cover the two main economic systems, capitalism and socialism. Capitalism Capitalism promotes private ownership of the means of production, or resources, to produce goods and services for profit. In other terms, private entities purchase resources; be it labor, natural resources, or factories to create goods to sell for profit. Capitalism promotes that people build up their own wealth and that all, or most, available resources be privately owned. Production in capitalism is controlled by supply and demand and individuals purchase products onShow MoreRelatedEconomic Systems: Socialism and Capitalism Essay1018 Words   |  5 Pagesrelative merits of socialism vs. capitalism, the chief debates that come up are †¢ What would happen if we remove the stimulus for innovation and productivity that a free market generates? This implies having a free market including individual ownership and control, and to varying degrees a laissez-faire government. †¢ Would it be possible to have a thriving society in which we would not have 20% of the population living in poverty and without adequate healthcare, housing or economic security? FundamentallyRead MoreEconomic Systems: Capitalism, Communism and Socialism814 Words   |  3 PagesEconomic Systems 04/22/2014 Throughout history, nations or regions have supported different economic systems. Economic systems control the political economy, markets, consumer and public economics, national income, natural resources and other aspects. The economic systems lead the country towards its flourished and depraved situations. The systems also provide the type of business and government imposed on the societies and the country. Some of the economic systems are capitalism, communismRead MoreComparing Capitalism and Socialism730 Words   |  3 Pagesdominant economic systems we have in the world today are socialism and capitalism. In this text, I will in addition to comparing and contrasting socialism and capitalism also discuss the shortcomings of these two economic systems. Further, amongst other things, I will highlight the overlaps between the two. Capitalism vs. Socialism In seeking to highlight the key differences between socialism and capitalism, it would be prudent to first offer a concise definition of the two terms. Capitalism in theRead MoreEconomics Is The Science Of Scarcity1728 Words   |  7 PagesEconomics is the science of scarcity. Scarcity is when you have a population with unlimited wants coupled with limited resources. Essentially, economics deals with the production, distribution, and consumption of goods and services. The societies in the books 1984 and Fahrenheit 451 both take advantage of some form of an economic system, whether it be the command economy of Oceania, or the overly consumerist economy of the dystopian United States. An economic system is how a society deals with theseRead MoreSocialism And The Second Is Capitalism922 Words   |  4 Pages There are to forms of economic systems that will be explained in the paper. Both of the topics will be about the origins of each form of economic system, what each hopes to achieve, and the pros and cons. The first is going to talk about socialism and the second is capitalism. Socialism is a government run by the public rather than by private individuals. Thus, in a socialistic country, the common public owns the factors of production and makes economic decisions. Therefore individuals do not workRead MoreEssay The Efficiency of Economic Systems959 Words   |  4 Pagesthe differences between capitalism and socialism have led to contradictions in several countries on how to run the country economically, socially, and politically. Between these two economic systems, people usually debate about the role of the government and economic equality. Although, capitalism and socialism have similar characteristics, the differences between capitalism and socialism make capitalism a better way of life. Most importantly, both socialism and capitalism have established effectiveRead MoreCapitalism Vs. Socialism : The Transitional Period Between Capitalism And Communism1330 Words   |  6 PagesCapitalism versus Socialism In the theories developed by Karl Marx, socialism is considered the transitional period between capitalism and communism. For a long time, capitalism versus socialism has been argued and debated. Socialism is an economic system in which goods and services are provided through a central system of government and aims to make everyone equal. They have different forms of socialism that have different beliefs. Some of the biggest disadvantages of socialism are that it reliesRead MoreCapitalism And The United States1549 Words   |  7 PagesCapitalism first originated in Western Europe when merchants would take their products and sell them to the public. From here, capitalism spread to the United States through colonization and over time, assisted in the enhancement of the United States’ economy. When other countries, like the UK and France, had seen this success, they also wanted their economy to be structured similarly to the United States’. For the sake of having a fixed definition of capitalism, it can be defined as an economicRead MoreCommunism, Capitalism, and Socialism Essay652 Words   |  3 PagesThree different types of economic systems used by governments are Communism, Capitalism, and Socialism. Each type of system is unique in different ways. Each has distinct aspects that make it what it is. In communism, the government runs everything and there are no social classes. The government in capitalism doesn’t interfere with any businesses and lets the citizens own and operate them. Socialism is basically a mixture of the two economic systems. The government runs certain businesses,Read MoreSocialism And The Economic System1373 Words   |  6 PagesSocialism serves to satisfy many philosophical questions therefore making it an ideal position in the economic justice debate. In looking into this position we find satisfaction in the answers it affords us. Socialism fulfills the innate responsibility of the government to care for its people. Moreover, aside from fulfilling this responsibility, socialism is the economic system that delivers the highest benefit as applied to the whole. The importance of these answers is that the primary question

The tale of Beowulf Free Essays

The tale of Beowulf begins and ends with the funeral of great kings. The funerals represented in this tale are decorated with rites that derive from the cultural traditions of the kings being laid to rest. Scyld Scefing is entombed within a barge decorated with signs of his accomplishments, while We will write a custom essay sample on The tale of Beowulf or any similar topic only for you Order Now com/beowulf-as-an-epic-hero/"Beowulf is enshrined within a barrow filled with relics of his rule. Yet within these traditional burials one can find traces of the men themselves as each makes requests that lead to the distinctiveness of their burials. This allows the funerals to become particularly distinctive as the author makes use of the elements, such as earth, fire, and water (Smith). Each funeral defines the symbolic ideas of motion versus grounded-ness represented in the lives of these two men, and the method in which each is carried out emphasizes the opposite ways in which they entered their lands and mounted their thrones. The funerals of both men are representative of their personalities as shown through their deeds and the ways in which they lived their lives. Though both men were valiant warriors and kings, their lives as youths and kings appear to be very different. The movement characteristic of Scyld Scefing’s funeral represents a continuation of the boldness and vigor with which he sailed through life. His life was continually one of forward motion from low to high estate, and he does not cease this motion in his death. The poem continues, â€Å"Forth he fared at the fated moment, sturdy Scyld to the shelter of God† (lines 26-27). His clansmen and subjects seem determined that their king should keep moving though he has been cut off from life, as they immediately â€Å"bore him over to ocean’s billow† (line 28). He is placed on a barge that is taken by the floods to an even higher and more celebrated place, and the words used by the author to describe this continue this motif of motion to an even higher estate. Such words and phrases as â€Å"outbound† highlight this motion, and as â€Å"No man is able to say in sooth [†¦] who harbored that freight,† his burial demonstrates that his resting place could mean yet another promotion for this king who had risen from foundling to royalty. The funeral given Beowulf differs greatly from that granted Scyld Scefing. Beowulf’s rites represent that of a more grounded king who had been home grown and bred specifically to become royalty. His funeral demonstrates no great motion, as his lineage is anchored and steeped in royalty. The rites take place within the land of his birth, and his tomb is laid upon a foundation of the soil upon which his ancestors walked. The writer establishes this in his recounting of the events: â€Å"They fashioned for him the folk of Geats firm on the earth a funeral-pile† (line 2821). The firmness with which this tomb is established upon the earth symbolizes the strength of Beowulf’s roots within his homeland. Around this is erected a wall, and this further strengthen’s Beowulf’s position as a foundational leader of his land. The monuments given to house this leader are built into the ground of the kingdom and given foundations akin to the roots that one finds in Beowulf’s lineage. His burial is akin to burying treasure (gold and precious stones), â€Å"trusting the ground with treasures of earls, gold in the earth† (2850), and this is in essence an act of giving back to the earth the treasure it has afforded. The funerals of Scefing and Beowulf also differ in the elements that attend each. According to critic George Clark in his essay â€Å"Beowulf’s Armor, † â€Å"Each funeral places the final offering of arms and armor and treasure in the context of one of the elements, water, fire, or earth† (429). While water is the dominant element in Scefing’s funeral, fire is used to herald the burial of Beowulf. The significance of the water for Scefing derives mainly from his history, as he was borne to the Danes on a small vessel as an abandoned infant. The water represents the deep, the void from which the king came and to which he is allowed to return. The story comes full circle for this king, as he is again borne away at the end of his life, given back to the water that offered him to the Danes. This is done on purpose by his clansmen, and highlighted by the narrator who writes, â€Å"No less these loaded the lordly gifts, thanes’ huge treasure, than those had done who in former time forth had sent him sole on the seas, a suckling child† (lines 43-46). He is again sent by himself â€Å"on the seas† into the unknown belly of the flood which had offered him up as a child. The fire for Beowulf is the opposite of this water, and this might also be seen as a reference to difference in his birth and youth. However, the narrative continues, â€Å"Wood-smoke rose black over blaze, and blent was the roar of flame with weeping (the wind was still), till the fire had broken the frame of bones† (2827-30). While the water takes Scefing away from the land, Beowulf’s fire offers up incense that rises and, as the ashes fall, remains forever mingled with the soil in the land of his birth. The narrator mentions that the wind was still, emphasizing the idea that no part of Beowulf’s burnt body or ashes is allowed to fly beyond the land of his birth and rule. He utterly belongs to this land, and the roaring of the fire becomes a dirge that rises and mingles with the sound of his subjects’ weeping. Yet the reader gets the feeling that Beowulf is not lost to his people. This fire is allowed to burn beyond Beowulf’s bones, consuming his flesh and, as â€Å"the smoke was by the sky devoured† (2838), the fire sends up Beowulf’s essence as a protection and covering for his land and people. Though the lives of Scefing and Beowulf were similar in many ways, they also differed in some very significant areas that have to do with how they came to be king. While Scefing begins life as a foundling and sustains upward motion that raises him to the estate of ruler, Beowulf is born a prince whose roots are grounded in his homeland. The elements used to represent these two men are also representative of their origins. Water is used to symbolize the rootless Scefing, while fire and earth symbolize Beowulf’s grounded ancestry. Both men are treasured by their people, yet allowed to fulfill their destinies by drifting or remaining rooted as has been their custom. Works Cited Beowulf. The Harvard Classics, Volume 49. Frances B. Grummere (Trans. ) 1910. P. F. Collier Son, 1993. Clark, George. â€Å"Beowulf’s Armor. † ELH. Vol. 32. No. 4. Dec. 1965. pp. 409-441. Smith, Jennifer. â€Å"Paradise Lost and Beowulf: The Christian/Pagan Hybrids of the Epic Tradition. † Department of English. Long Beach: California State University. http://www. csulb. edu/~jsmith10/miltbeow. htm How to cite The tale of Beowulf, Papers

Changing Perspectives free essay sample

Abigail McNeely Changing Perspective People, especially diverse people of contemporary times commonly look at other people, situations, or life events with different perspectives. Sometimes looking at other people, situations, and life events with different perspectives cause people to make snap judgments without factual knowledge. Contributors such as personal beliefs, religion, culture, mood, personality, and relative situations can influence an interpretation of a person or event, cause a snap judgment, or possibly change another perspective.Other contributors that add influence to the common influences of perspectives and judgments are environments and life satisfaction. Consider the following scenario that two people may view differently: An elderly Caucasian women and man, for example, rent apartments in a small Caucasian village. An interracial (Black and White) couple with three children respond to the advertisement for one of the elderly couple’s three bedroom apartments. When the responding couple arrives to view the apartment the elderly man hands the couple a rental application and says â€Å"We will let you know about the apartment after we review the application. The elderly women however demonstrates a willingness to rent the apartment immediately to the family. After the meeting the elderly man states â€Å"I do not believe they are the type of people to rent to† and the women states â€Å"just because they are multiracial does not mean they will not be good tenants. † The man in this situation appears to make a snap judgment concerning the possible tenancy in relation to that the family is multiracial whereas the women is looking at the tenancy without considering multiracialism.Viewing the apartment rental scenario from the elderly man’s perspective can include one or more influences. For example the elderly man’s personal perspective can reflect beliefs such as multiracialism represents the pollution of the white race or designating Blacks to a lower status than Whites. These beliefs include thoughts of the family neglecting the apartment or failing to pay the rent. These beliefs open the possibility of using the application as a reference to abolish or enhance these thoughts.The man’s personal beliefs may even go deeper for instance in Sweden â€Å"Race realists often argue that innate, genetically rooted differences in intelligence and individual character help explain both interracial relations and culture/behavioral differences between all races† (Elliot Lake News Views, 2001). Whether the man’s views stem from an example of personal beliefs, which are innate through learning experiences or a genetic inheritance that reflects personality, the snap judgment can stem from one or more of these influences.Because innate or genetic influences reflect individual personality, a disruption in mood is a possibility in considering the man’s perspective. However, other mood alteration with no relevance to personality is possib le too. Additionally, the couple are elderly and are likely to learn from other situations and experiences. The elderly man may base his views on a previous people, situations, and experiences with multiracialism such as news stories concerning racism and violence or here say from fellow landlords.Religiously the man’s perspective may be as simple as this type of situation goes against the grain of his religious beliefs. From the women’s perspective the influences that play a role can be a result of changing perspectives and discrimination is an exclusion to the apartment tenancy. The woman may have more knowledge about changing times and that her husband builds his views about Blacks living and financial situations according to significant poverty levels of Blacks. Although her personal beliefs can be significantly opposite of the man’s personal beliefs.Diversity from a personal perspective may intrigue the elderly woman. For instance, many individuals who accept diversity may enjoy learning and comparing diverse cultures or believe a combination of races enhances be auty inside and out. The woman’s personal beliefs can be innate from learning experiences or a genetic inheritance that reflects her personality type. Innate learning experiences or genetic inheritances of accepting people of any race is possible in making a snap judgment to rent the apartment to the multiracial family.The family inquiring about the apartment rental may have an influence regarding the woman’s mood too. Something in the situation such as politeness and enjoying the company of the children in the family may have set the motion for the woman’s mood. Another spark in the woman’s mood can be a reflection of her own children and family situations. Remembering her past, for example, maybe the woman and her husband are immigrants from the Old World and difficulties with living arrangements were part of her early family experiences.Another example of personal experience can be knowledge to a similar situation quite rewarding in one way or another. Religiously the woman in the scenario can similarly view the situation as going against the grain but from a different perspective such as going against the grain of her higher power and accepting all individuals. Many factors contribute to what influences individual perspectives and subsequent judgments according to the perspectives. Commonly one influence can lead to another influence, for example, innateness, and genetics can reflect personal beliefs, personality, culture, or religion.Coincidentally, personality can reflect mood and relative situations. On the other hand, mood, and relative situations can reflect personal beliefs, personality, culture, or religion. Individualism is vastly diverse and sometimes the aspects of individualism such as perspectives and snap judgments is a reflection of one’s well-being. Shaping one’s well-being does not only depend on innate or genetic factors but environmental aspects life satisfaction are inclusive to well-being. Individual happiness fosters counterpart happiness, for example, the man in the situation may not endure happiness therefore he is not able to foster counterpart happiness. â€Å"Happiness is one of life’s most important goals† (Bolt, pg. 123, 2004). However, â€Å"Gender, age, race, formal education, and income level seem to make little difference in people’s level of happiness† (Bolt, pg. 123, 2004). The different views between the man and woman renting the apartment can have significant relevance to individual happiness and the fostering environments of happiness.In the long term the woman may encourage the man to change his perspective on the multiracial family through her own well-being because some individuals need people to aide in fostering a personal well-being.

Othello Essays (315 words) - Othello, English-language Films

Othello Shakespeare's trajedy, Othello is a play based on passion unchecked. The desire for money, power, and love drive the characters to commit acts that betray any hint of rational thinking. Readers are given a taste of how passionate Othello is in Act Two, Scene Three. Now, by heaven, My blood begins my safer guides to rule, And passion, having my best judgement collied, Essays to lead the way. 'Swounds, if I stir. Christ's wound's if I stir? Othello knows he is a man capable of terrible destruction. Yet it is love that he is afraid of not mortal men. This emotion is not so powerful that he denies it? No. Instead he attempts to temper his love, yet this seems like a denial of being uxorious. When Othello lands upon the shore of Cyprus and sees his beautiful Desdemona he exclaims, I cannot speak enough of this content. It stops me here, it is to much joy. This joy of being in love stops his warrior heart. How can he not feel foolishy fond of his precious jewel. After the sword fight in Act Two, Scene Three Othello utters, in line 23, Cassio, I love thee. Is he not doting upon his handsome leiutenant? He loves these people, but instead of his love becoming his salvation, it is his Achille's heel. That love becomes a serpant that constricts around his heart and breaks it. The belief in alove turned sour is to much for poor Othello. Now he can never love. Othello will never become oversubmissive to his wife because he can only love as much as he sees he will receive in return. The answer to the question then appears to be that he is not uxorious because it is not allowed to bloom. The hateful seeds planted by Iago grow like weeds in Othello's mind and over take it. The gentle fruit of Desdemona and Cassio take to long to bear and are strangled out of existence. Shakespeare

The Suffix -esque and the Like

The Suffix -esque and the Like The Suffix â€Å"-esque† and the Like The Suffix â€Å"-esque† and the Like By Mark Nichol The suffix -esque, one of a class of what are called adjectival suffixes, is adopted from the French version of the Italian suffix -esco, related to the standard English adjectival suffix -ish, and all of them mean like, or â€Å"related to† or â€Å"characteristic of†; -esque is more specialized, while -ish has additional senses. The French form is attached to common nouns, as in, for example, the words grotesque and statuesque, as well as to proper nouns such as Kafkaesque, denoting a style similar to an artistic oeuvre, or Chaplinesque, referring to one resembling that of a person or a persona. Note that the suffix is almost invariably closed, without a hyphen; the only exception I can think of is when the last letter of the root word is an e, as in Klee-esque. But the more important issue is to avoid impulsive creation of new appellations. Well-worn examples have earned their place by repetition based on widespread and lasting influence; a neologism like Snookiesque, for example, should be employed only with tongue in cheek. (And if you don’t recognize the basis of this coinage, such good fortune on your part demonstrates my point.) The simple appendage -like closed unless the preceding letter is a vowel or the root word is a proper noun will do. The Germanic equivalent -ish is used more prolifically and promiscuously; it can also indicate origin or classification (English), an inclination or disposition (bookish, impish), a degree or trace of some quality (blueish, darkish), or an approximation (fiftyish). Sometimes, it’s part of a standing term; for example, selfish, though it is a compound of self and ish, doesn’t carry an immediate association with the root word self. Like -esque, -ish is seldom attached to a root word with a hyphen. The adjectival suffix -ese also serves both common and proper nouns (academese, Japanese); the former usage invariably refers to a type of jargon and is usually pejorative, with a connotation of obtuseness or pretension, whereas the latter usage is neutral unless placed in a derogatory context. The form -ian signals disposition (contrarian), occupation (librarian), adherence to a philosophy (libertarian), or language or regional or national origin (Russian); the variation -an is common (vegan, publican, republican, Tuscan). Meanwhile, -ic indicates a characteristic (basic) or a linguistic, cultural, or other sociological category (Gothic). Two other forms, -hood (adulthood), and -ness (happiness), may be attached to proper nouns as well as common ones (Buddhahood, Englishness), but such exceptions are rare and in the case of capitalized terms ending in -ness are restricted to references to cultural identity. (One exception: Jocular references to someone embodying the essence of another person, as with Hasselfhoffness.) Many other adjectival suffixes, mostly meaning â€Å"state of,† exist, but they are seldom if ever associated with proper nouns. These forms include the following: -ability (reliability) -ia (nostalgia) -ibility (invisibility) -icity (electricity) -itas (gravitas) -itude (gratitude) -ity (gravity) -ose (morose) -osity (porosity) -ous (generous) -ship (hardship) -th (death) Which suffix to apply depends partly on the construction of the root word and partly on tradition. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Inquire vs EnquireThe Letter "Z" Will Be Removed from the English AlphabetApostrophe with Plural Possessive Nouns

Battle of the Frontiers in World War I

Battle of the Frontiers in World War I The Battle of the Frontiers was a series of engagements fought from August 7 to September 13, 1914, during the opening weeks of World War I (1914-1918). Armies Commanders: Allies General Joseph JoffreField Marshal Sir John FrenchKing Albert I1,437,000 men Germany Generaloberst Helmuth von Moltke1,300,000 men Background With the beginning of World War I, the armies of Europe began mobilizing and moving towards the front according to highly detailed timetables. In Germany, the army prepared to implement a modified version of the Schlieffen Plan. Created by Count Alfred von Schlieffen in 1905, the plan was a response to Germanys likely need to fight a two-front war against France and Russia. After their easy victory over the French in the 1870 Franco-Prussian War, Germany viewed France as less of a concern than its larger neighbor to the east. As a result, Schlieffen elected to mass the bulk of Germanys military might against France with the goal of winning a quick victory before the Russians could fully mobilize their army. With France out of the war, Germany would be free to focus their attention on the east (Map). Anticipating that France would strike across the border into Alsace and Lorraine, which had been lost during the earlier conflict, the Germans planned to violate the neutrality of Luxembourg and Belgium to attack the French from the north in a massive battle of encirclement. German troops were to hold along the border while the right wing of the army swung through Belgium and past Paris in an effort to destroy the French army. In 1906, the plan was adjusted by Chief of the General Staff, Helmuth von Moltke the Younger, who weakened the critical right wing to reinforce Alsace, Lorraine, and the Eastern Front. French War Plans In the years before the war, General Joseph Joffre, Chief of the French General Staff, sought to update his nations war plans for a potential conflict with Germany.  Though he originally desired to design a plan that had French troops attack through Belgium, he was later unwilling to violate that nations neutrality. Instead, Joffre and his staff developed Plan XVII which called for French troops to concentrate along the German border and commence attacks through the Ardennes and into Lorraine.  As Germany possessed a numerical advantage, the success of Plan XVII was based on them sending at least twenty divisions to the Eastern Front as well as not immediately activating their reserves.  Though the threat of an attack through Belgium was acknowledged, French planners did not believe the Germans to have sufficient manpower to advance west of the Meuse River.  Unfortunately for the French, the Germans gambled on Russia mobilizing slowly and devoted the bulk of their strength to the west as well as immediately activated their reserves. Fighting Begins With the start of the war, the Germans deployed the First through Seventh Armies, north to south, to implement the Schlieffen Plan.  Entering Belgium on August 3, First and Second Armies pushed back the small Belgian Army but were slowed by the need to reduce the fortress city of Liege.  Though the Germans started to bypass the city, it took until August 16 to eliminate the last fort.  Occupying the country, the Germans, paranoid about guerrilla warfare, killed thousands of innocent Belgians as well as burned several towns and cultural treasures such as the library at Louvain. Dubbed the rape of Belgium, these actions were needless and served to blacken Germanys reputation abroad.  Receiving reports of German activity in Belgium, General Charles Lanrezac, commanding the Fifth Army, warned Joffre that the enemy was moving in unexpected strength.   French Actions Implementing Plan XVII, VII Corps from the French First Army entered Alsace on August 7 and captured Mulhouse.  Counterattacking two days later, the Germans were able to reclaim the town.  On August 8, Joffre issued General Instructions No. 1 to the First and Second Armies on his right.  This called for an advance northeast into Alsace and Lorraine on August 14.  During this time, he continued to discount reports of enemy movements in Belgium.  Attacking, the French were opposed by the German Sixth and Seventh Armies.  As per Moltkes plans, these formations conducted a fighting withdrawal back to a line between Morhange and Sarrebourg.  Having obtained additional forces, Crown Prince Rupprecht launched a converging counterattack against the French on August 20.  In three days of fighting, the French withdrew to a defensive line near Nancy and behind the Meurthe River (Map).  Ã‚  Ã‚  Ã‚   Further north, Joffre had intended to mount an offensive with the Third, Fourth, and Fifth Armies but these plans were overtaken by events in Belgium.  On August 15, after urging from Lanrezac, he ordered Fifth Army north into the angle formed by the Sambre and Meuse Rivers.  To fill the line, the Third Army slid north and the newly-activated Army of Lorraine took its place.  Seeking to gain the initiative, Joffre directed Third and Fourth Armies to advance through the Ardennes against Arlon and Neufchateau.  Moving out on August 21, they encountered the German Fourth and Fifth Armies and were badly beaten.  Though Joffre attempted to restart the offensive, his battered forces were back at their original lines by the night of the 23rd.  As the situation along the front developed, Field Marshal Sir John Frenchs British Expeditionary Force (BEF) landed and began concentrating at Le Cateau.  Communicating with the British commander, Joffre asked French to cooperate with La nrezac on the left. Charleroi Having occupied a line along the Sambre and Meuse Rivers near Charleroi, Lanrezac received orders from Joffre on August 18 instructing him to attack either north or east depending on the enemys location.  As his cavalry was unable to penetrate the German cavalry screen, Fifth Army held its location.  Three days later, having realized that the enemy was west of the Meuse in force, Joffre directed Lanrezac to strike when an opportune moment arrived and arranged for support from the BEF.  Despite these orders, Lanrezac assumed a defensive position behind the rivers.  Later that day, he came under attack from General Karl von Bà ¼lows Second Army (Map).   Able to cross the Sambre, German forces succeeded in turning back French counterattacks on the morning of August 22.  Seeking to gain an advantage, Lanrezac withdrew General Franchet dEspereys I Corps from the Meuse with the goal of using it to turn  Bà ¼lows left flank.  As dEsperey moved to strike on August 23, Fifth Armys flank was threatened by elements of General Freiherr von Hausens Third Army which had begun crossing the Meuse to the east.  Counter-marching, I Corps was able to block Hausen, but could not push Third Army back over the river.  That night, with the British under heavy pressure on his left and a grim outlook on his front, Lanrezac decided to retreat south. Mons As Bà ¼low pressed his attack against Lanrezac on August 23, he requested General Alexander von Kluck, whose First Army was advancing on his right, to attack southeast into the French flank.  Moving forward, First Army encountered Frenchs BEF which had assumed a strong defensive position at Mons.  Fighting from prepared positions and employing rapid, accurate rifle fire, the British inflicted heavy losses on the Germans. Repelling the enemy until evening, French was compelled to pull back when Lanrezac departed leaving his right flank vulnerable. Though a defeat, the British bought time for the French and Belgians to form a new defensive line. Aftermath In the wake of the defeats at Charleroi and Mons, French and British forces began a long, fighting withdrawal south towards Paris. Retreating, holding actions or unsuccessful counterattacks were fought at Le Cateau (August 26-27) and St. Quentin (August 29-30), while Mauberge capitulated September 7 after a short siege. Forming a line behind the Marne River, Joffre prepared to make a stand to defend Paris. Increasingly irate by the French habit of retreating without informing him, French wished to pull the BEF back towards the coast, but was convinced to stay at the front by War Secretary Horatio H. Kitchener (Map). The opening actions of the conflict had proved a disaster for the Allies with the French suffering around 329,000 casualties in August.  German losses in the same period totaled approximately 206,500.  Stabilizing the situation, Joffre opened the First Battle of the Marne on September 6 when a gap was found between Kluck and  Bà ¼lows armies.  Exploiting this, both formations were soon threatened with destruction.  In these circumstances, Moltke suffered a nervous breakdown. His subordinates assumed command and ordered a general retreat to the Aisne River. Fighting continued as the fall progressed with the Allies assaulting the Aisne River line before both commenced a race north to the sea.  As this concluded in mid-October, heavy combat began again with the start of the First Battle of Ypres.  Ã‚  Ã‚   Selected Sources: First World War: Battle of the FrontiersHistory of War: Battle of the Frontiers

Political Essay Example | Topics and Well Written Essays - 750 words - 3

Political - Essay Example Some of the countries that exhibit the existence of state governments are found in Europe and America where a state government is a region within the larger nation that operates under its own laws though those laws fall within the jurisdictions of the federal laws. A nation is a group of individuals that co- exist within a given locales and these individuals may share religion, culture, language, and ethnicity. A nation is depicted as a sovereign state that is governed by its legislation and that protects the rights of every individual that lives in it. A nation is confined in a particular locality with clear territories that are widely respected under the international laws. A nation is guided by the federal law that is protected by the constitution of the nation, which every member of the nation must adhere to as a law-abiding citizen. The political environment that enables the nations to establish institutions of governance such as the courts drives most nations. The powers of the state/government derive from the established structures of governance that bestows power and authority to the government as stipulated under the constitution of a particular state. These institutions of governance enable the state to get taxes from its people in order to fast track its numerous developmental agendas it is undertaking. The judicial institution enables a state to enforce law and order thus becoming a powerful punisher to those individuals that may break the laws of the land. The state may employ its powers as a sovereign nation to solicit for financial funding on behalf of its people thus gaining powers on financial matters that aim at benefiting the entire folk. The government may spend this financial funding to develop education systems that are necessary to every member of the country thus obtaining powers to develop the required educational curriculum that is respected by every person. A state acquires its powers from the control it

Discipline and Punish by Michel Foucault Essay Example | Topics and Well Written Essays - 1500 words

Discipline and Punish by Michel Foucault - Essay Example Thesis: Power was the fulcrum around which all else revolved during the Classical period and through Foucault’s examples and arguments we understand how the body was debased through coercion and control, but gradually there came about a shift in power relations which we are experiencing today. In Foucault’s words - â€Å"Perhaps we should abandon the belief that power makes mad and that, by the same token, the renunciation of power is one of the conditions of knowledge. We should admit, rather, that power produces knowledge†¦.† (Michael Foucault, 1977, pp. 27/28) According to Foucault, both power and knowledge compliment each other and go hand in hand together. He explains that power relations cannot exist without the field of knowledge and in the same way, it is knowledge that contributes towards power relations. In Part I, Foucault speaks about torture that was used as a tool to discipline the body during the 18th century, giving us examples of torturous p enalties that were meted out during those days such as public executions. E.g. Damien’s torture (pgs. 3-5) This period of torture resulted in the ushering in of a new penal system for Europe and the United States. New theories involving law and crime were introduced while the ancient laws and customs were discarded and the new reforms were based on the political justification of punishment. According to Foucault, â€Å"justice no longer takes public responsibility for the violence that is bound up with its practice†¦Ã¢â‚¬  (Michael Foucault, 1977, p.9) However, with the introduction of the new penal system in our society today, judges have to judge something more than the crime and part of their powers are distributed to other authorities. â€Å"Today, criminal justice functions and justifies itself only by this perpetual reference to something other than itself, by this unceasing reinscription in non-juridical systems.   It’s fate is to be redefined by knowl edge† (22). In Part II, Foucault sheds light on ‘Punishment’. During this period punitive practices were redefined through refinement. Cold blooded criminality morphed into a criminality of fraud. This complex mechanism laid more emphasis and value on more stringent methods of surveillance and effective techniques of getting information which critics called ‘a bad economy of power.’ (79) The eighteenth century saw many reforms in the legal system such as new techniques and tactics for refining and regularizing the art of punishment and reducing the economic and political costs by making it more effective. In Part III, Foucault discusses about ‘Docile bodies’ that was directed towards coercion and supervising the activity rather than the result. In Foucault’s opinion, discipline serves to create docile bodies by disassociating the power from the body. On one hand, it increases an individuals capacity and aptitude but on the other ha nd, it arrests the flow of energy and brings about subjection. According to Foucault, â€Å"disciplinary coercion establishes in the body, the constricting link between an increased aptitude and an increased domination† (138) Among Foucault’s Disciplinary techniques, the one I have chosen for discussion is – ‘Control of Activity.’ Foucault describes discipline as a constant controlling of the activities,

Modern Technology Essay Example for Free

Modern Technology Essay Information technology is playing an increasingly important role in the work and personal lives of citizens. Computers, communications, digital information, software – the constituents of the information age – are everywhere. There is though, a considerable number of people that are really concerned about the changes that modern technology implies, stating that it embodies potential risks to social values, freedoms, and relationships and this is what Sherri Turkle also states in her Forbes magazine article ‘Can You Hear Me Now? . I must agree with Turkle’s point of view that technology, along with all the positive aspects it brought into people’s lives, it also brought loneliness and sameness of lifestyle because of this abusive way people got to use technology nowadays. But as opposed to Turkle’s and millions of other people’s fearful thinking that mankind is developing too intimate relationships with machinery; I would say that this can be absolutely controllable. While it is true that the future of technology is only limited by our imagination, people have to learn that no matter how developed technology might get, the basics of a better life are self-esteem, respect for the others and willingness to self-educate and build up a strong character. According to Dictionnary. com,’ technology is the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science’. Commonly, technology can be defined as the science applied to practical purposes. It can be argued that modern technology makes life easier and more dignified for most of people. The first and the major advantage is that medical science is very progressive and vastly available. Without the needed technology a lot of people would struggle with their health. In addition it saves many innocent lives. The point is to spread it and reach with medicine help to the poor nations of the Third World. Secondly, the advanced technology improves industry by making it more effective and, what is vital today, safer for environment. Moreover when we look at TV, personal computer, mobile phone or internet for instance, it is quite obvious that all these inventions have been made in the last 20 years. Thus the speed of improvement is huge and unpredictable. We can get the fastest ways of communication through modern technology which ties humanity together like a nervous system ties the parts of an organism together. Today we are connected with every other human being on the planet in a way people never have been before this leading to globalization through diversity, a very powerful current which is really to consider nowadays. On the minus side there is weaponry which is the inseparable issue of the new technologies. Hence the main problem is the proper use of this knowledge. Nevertheless, weapon engineering propels and provides a huge advance. Also, the industry despite highly developed machinery pollutes the globe. On the other hand while many people live in horrible conditions and famine governments spend a lot of money on developing weapon industry. Is it the right way? Modern technology should prevent social disproportions and not add up even more. Technology entered our lives over a relatively brief period of time with little warning and essentially no preparation. Many who currently use information technology have only a limited understanding of the tools they use and a probably correct belief that they are underutilizing them. This is why most of the people pay more attention first to their interlocutors coming through the modern gadgetry considered a more elevated audience; the ‘real’ ones have come to fill just a second position. This is where Turkle’s fair point comes when she describes these people’s feelings – ‘Being put on pause’ this is the impression we get when the one we are engaged with in a conversation answers his cell phone or replies to an e-mail or a text message. Another example of the modern technology taking over the unprepared people is the virtual lives they build and end up becoming addicted on that up to a certain point where it can even become dangerous for themselves and the ones close to them. Millions become someone else every day, lying about their age, gender, occupation or appearance. If you can be anything, you might as well be who you wish you were rather than what limits you in the real life. So if someone decides they like their online persona better, and decides to spend as much time in that persona as possible, living virtually – are they crazy? These games are addictive by design, and a lot of people get sucked into a virtual world existence, at the expense of their real life happiness. And surely a large part of the attraction is this ability to live an alternate, and in many ways, happier existence. But this can get really dangerous when it comes to children and adolescents as they may discover ‘world in the Second Life’ as Turkle puts it in might be much easier and funnier and they can develop serious issues n forming their character and personalities. And the negative effects technology can have on children are numerous: less physical movement, lack of attraction towards reading, no sense of responsibility. With parents buying their children cell phones and expecting them to call as often as possible showing them actually how little they trust them, this only adds up to children’s developing a lack of responsibility and a sense of dependence, as Turkle puts in and I agree. The time of self-reflection at adolescence is taken over by ‘quickly communicating a state over the cell phone or through an instant message and emoticons’ (Turkle) leading to a new dependence in their early emotional lives. Another point that Turkle makes is that technology leaves less or no time at all to sit and reflect of ourselves uninterrupted and I agree with that. Unless we are really strong as to put away or turn off all the technology around us we cannot get a moment with ourselves as all this machinery can be very distracting. Nowadays, when the rapidness of development and research is so impressive, it is easy to think about the advantages of modern technology. It is obvious that we are close on an era where technology is limited only by our imagination. Therefore the most frequently asked question is: Does technology go the right way and will it save or ruin our civilization? I believe that we can just let ourselves carried along with it or we could impose on ourselves in being more aware of the disadvantages also and try to control it.

Cause and Effects of Smallpox Essay -- Biology Medical Biomedical Dise

Cause and Effects of Smallpox Smallpox is caused by the variola virus that emerged in human populations thousands of years ago. Smallpox is a specific, infectious, and highly contagious febrile disease known only to be transmitted by humans. It is caused by a virus from air currents which are eventually passed on from person to person. Smallpox varies from a mild form without skin manifestations to a highly fatal hemorrhagic form. Edward Jenner, an English physician, discovered a means of preventing smallpox through vaccination. Gradually mass vaccination programs were introduced in many parts of the world. Smallpox was the first disease conquered by human beings and was eradicated by vaccination. The last known cases of naturally occurring smallpox were isolated in 1977 in Somalia. Smallpox had been one of the world’s most feared diseases which killed hundreds of millions of people and scarred and blinded millions more. Smallpox, which is caused by variola virus, is a severe, often fatal, highly contagious disease. The name smallpox is derived from the Latin word for â€Å"spotted† and refers to the raised bumps that appear on the face and body of an infected person. It is characterized by high fever and distinctive skin rash that frequently leaves permanent deep-pitted scars. Smallpox varies in severity from a mild, difficult-to-recognize form without skin manifestations to a highly fatal hemorrhagic form. From the 15th century through the 18th records of the disease in Europe show its catastrophic effect on the lives of people and the political and economic history of nations. Even survivors were frequently disfigured for life. (Henderson, 1947) Smallpox was caused by a virus that spread from person to person through the air. I... ...revention. However, in the aftermath of the events of September and October, 2001, there is heightened concern that the variola virus might be used as an agent of bioterrorism. For this reason, the U.S. government is taking precautions for dealing with a smallpox outbreak. (CDC, 2005). Cause and Effects of Smallpox†¦6 References Center for Disease Control. (2004,December).Smallpox Disease Overview. Center for Disease Control. Date Retreived: http://www.bt.cdc.gov/agent/smallpox/overview/disease-facts.asp Henderson. D. 1947. World Book Encyclopedia. Chicago, IL: Scott Fetzer. Thomas, R. (1907). Variola. The Ecletric Practice of Medcine. Date Retreived: July 21, 2005: http://www.ibiblio.org/herbmed/eclectic/themes/smallpox.html World Health Organization. Smallpox. World Health Org. July 21, 2005: http://www.who.int/mediacentre/factsheets/smallpox/en/print.html

Should Conventions Be Made Law in the UK?

Conventions, in their own right, have a significant place in the constitution of the United Kingdom; despite being separate from the law and possessing only non-legal power, they allow a vast degree of control over the administrative responsibilities of the government. The degree to which the spirit of conventions can be enforced has always been a question of debate, as has the exact nature of that spirit. In their unwritten and uncodified form, conventions leave a great deal to be decided by contemporary views and the opinions of those in Parliament, which allows them to be both dynamic and reflective of current times. The questions remains, however, of whether this set of social rules ought to be provided the force of law, and by doing so, adopting them, with a certain degree of permanency, into the constitution of the United Kingdom. To determine whether conventions should be made into law (in their entirety or otherwise) we have to consider what conventions are, how they are different from laws, what it means to provide them legal force, and why, up until now, they have remained largely uncodified. According to A. V. Dicey, conventions are a collection of understandings and practices that control the conduct of members of the sovereign power, but which are not laws since they cannot be enforced by the courts. The evolution of constitution, over hundreds of years, has given rise to the current face of conventions, and it is prudent to wonder whether the natural development of conventions—with changing times and culture—should be halted through an incorporation of these understanding s into Acts of Parliament. The UK has never had historical interruption in the development of its constitution significant enough to warrant a written constitution; it has formed primarily through Acts of Parliament, Royal Prerogative and conventions. For conventions to be made into law, they must first be codified in a fashion that clearly delineates the spirit of the powers meant to be given statutory force. It raises a number of issues, chief amongst them the question as to which conventions will be made into law and which will not. The political implications of such a choice are many, considering the almost bipartisan nature of the UK Parliament. Where one party might see a convention as illustrative of modern needs, another might consider it outdated and not suited to becoming law. The Australian experiment in the 1970s resulted in a similar problem concerning the exact power of the conventions and their functions. What is to happen to those conventions which are not incorporated during the codification process? The Australian experiment led to the conclusion that the elegance of conventions lay in their flexibility and capacity to adapt with changing times. Even through the act of codification, the Parliament would fetter whatever dynamic nature conventions have by stating clearly where the boundaries lie; it would rid them of the nuances made available in their uncodified form. Conversely, supporters of legalizing conventions believe it is ill-advised to leave rules of such importance, which complement and bolster constitutional laws, undefined and without the power of courts behind them. In terms of liability, integrating conventions into Acts of Parliament will lead to a stricter and legal punishment for any breach of convention. The doctrine of ministerial responsibility concerns itself with accountability of cabinet ministers for the actions of their ministries and with how cabinet members must show a united front when it comes to collective decisions of the cabinet. Ministerial responsibility is governed by the power of conventions and any action contrary to it would likely lead to sanctions and the scrutiny of the public. The non-legal nature of conventions prevents criminal liability; however, the same cannot be expected if statutory force is given to these rules. By making conventions law, it will be expected that any violation of that law will be punished by the courts, which may even threaten the separation of powers. It will be in the hands of judges to punish members of Parliament and the executive who are seen to have failed to perform some duty or another that would have previously fallen under the purview of conventions. The provision of legal force to conventions would most certainly lead to a more thorough understanding of government regulation and perhaps provide a more stringent balance to governmental power. However, I believe not all conventions should be made into law. Codifying conventions will lead to conflicts as to which conventions are to be incorporated and will reduce their variable nature and capacity to accommodate changing times. Sir Ivor Jennings stated that conventions provide the flesh that clothe the dry bones of the law. He also said they kept the legal constitution in touch with the growth of ideas. By giving conventions statutory force, the Parliament will deprive it of that quality. Conventions can serve their purpose only by remaining unenforceable rules of conduct rather than laws written in stone.

Critical analysis of a PR campaign

Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations (PR) campaigns in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern history, this example illustrates the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website suggests that the Tourism Queensland 2009 â€Å"Best Job in the World† is one of the most successful public relations campaign in the world (Australia, 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Simon, 2014). There was a need for the company to inspire a large population to become interested enough to try the associated services offered by the company. Specifically targeted at a adventuresome demographic, the campaign offered jobs in exotic regions to six lucky winners (Australia, 2014). Appealing directly to the exotic nature of the offered job by placing appealing phrases including ‘Clean the Pool and Collect the Fish’ to describe the duties invol ved in the jobs, served to stir the imagination of the target population (Sweeney, 2009). Adhering to a basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered a rare chance for employment in a desirable environment (Goeldner et al, 2010). It was noted that the caretaker option enticed tens of thousands of applicants to apply (Sweeney, 2009). Not only was there a widespread and positive response, the contest style of the application served to instil a sense of chance and rarity which increased stoked interest. Yet, others noted the increase in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the manner of enticement. Obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity that many individuals found appealing. By targeting the adventurers, the Queensland campaign provoked international interest (Sweeney, 2009). This supports the research assumption that a large population would be interested in this brand of employment. This broad appeal served to build an advertising platform that could be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the way the campaign used word-of-mouth to become known. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential.. The campaign also generated interest in the media, thus providing further opportunities for promotion (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the benefit to the the scope of advertising and operations will very likely offset any adverse financial or social impacts. The Queensland campaign provided a story line that everyone around the world could watch with interest (Simon, 2014). Utilizing a simplistic approach that appealed to wide range of demographics, the campaign successfully communicated with their target audience.2.2 Key issuesA prize that most people wanted was at the heart of the Queensland PR campaign (Sweeney, 2009). The chance to obtain not just a free vacation, but a new life, a chance to walk the beaches and sit in the sun and get paid for it was impossibility for many people (Australia, 2014). The Sweeney (2009) evidence illustrates that the strategy was to stimulate interest in the campaign by speaking directly to t he dreamer in each person. This capacity to evoke a wish in the minds of the consumer seems to be equaled by the parallel interest espoused by the media and those that wish to actually vacation in the area. The Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Simon, 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vacation. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With five key areas including launch, application, and shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Simon, 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure. Audience targeting plays a prominent role in any effective public relations campaign (Grunig, 2013). This facet of a campaign allows the marketing efforts to be directed at a specific group in order to make the most of the project. In this case, the target audience was deemed to be relevant to the industry through the placement of the ads foremost, as well as the language used in the ads (Sweeney, 2009). Phrases including words that conjured images of relaxation and relative ease attracted a large number of people interested in finding an exotic metho d of working, something that lay substantially outside the norm, idyllic. With attractive phrasing including options such as ‘feed the fish’ or clean the pool, there was a defined perception of tropical ease at work, which in turn served to spur continued interest in the campaign (Australia, 2014). This avenue generated great interest by the nature of the target population’s inherent inclinations. The evidence suggests that the short term goal of attracting a person that was looking for relaxing work, very close to the variety of vacations the company offered to consumers, offered the dual capacity of attracting possible customers as well as employees. Not only did this outreach to the target population succeed in drawing large numbers, this seems to illustrate that many of the respondents found vacation opportunities with the company, which in turn served to substantially boost the company’s revenue stream, brand and exposure during this period. There is a clear linkage between the message of seeking employees and the consistent message of selling packages to prospective consumers which is an integral component of a many successful PR campaigns (Biocca, 2013). The deft implementation of the Queensland campaign recognized the target audience, and better still, was able to reach this population utilizing attractive messaging (Biocca, 2013). Appealing to the very basic wants and needs of the prospective target market compelled many of the most unlikely people to apply for this job, which was a good element that generated interest. The single word emblazoned in ad â€Å"Explore† with the only requisite to report back was enough to spur a massive wave of interest across the adventure seekers of the world (Sweeney, 2009:1). The capacity to build a narrative, a form of contest around the employment message, served as a key element of the continued success of the project (Cutlip, 2013). The centre of the campaign was through building an instrument that served to inspire the imagination with questions including â€Å"could this be your dream?† (Sweeney, 2014:1). With the high technology facet of the campaign, the strategy to incorporate social media was a deemed a success by the media, winning recognition and awards, that served to drive associated attention to a frenzy (Australia, 2014). This suggests that the campaign set out to capitalize on the spectacle of the job hunt process in order to spread the word on the media front, which in turn spurred more applications. The contest style design of the application process allowed for a wide range of creativity that served to further appeal to the target populations, or those that wished to find something outside the ordinary (Biocca, 2013). This component allowed for a contest format, which offered inclusion in the sense that even those that could not win the job itself could take part. This form of advertising that contained different methods of appealing to consumers served to spread the word of the vacation opportunities to an entirely new population, serving the needs of the company at a minimal cost (Grunig, 2013). A key element that was fundamental to the success of the Queensland campaign rests in the capacity for any adventurous person, regardless of station, location, sex or limitation could apply (Australia, 2014). This element widened the range which meant that every person associated with the campaign had a visual of themselves on an exotic locale, doing a dream job. The ad made use of issues including elements of equality that commonly considered every participant â€Å"The PR element was the enormous coverage, online and offline, it generated and the direct engagement the campaign made with consumers.†(Sweeney, 2009:1). This statement illustrates the components came together from a well-planned strategy that resulted in the wide spread use of social media in the drive to spread the campaign to every possible perso n. Modern technology has greatly enhanced the capacity for a well-planned public relations strategy to reach the consumer for a minimal cost (Ryan et al, 2011). In the case of the Queensland campaign, the technological world served to benefit their advertising in critical methods, including the transmission of video clips and the availability of these ads to be shared among outlets including Facebook (Grunig, 2013). With the very first low cost ad that featured a web page that pointed the way to further information, the Queensland strategy capitalized on the need for low cost solutions that placed a value on the product and not the delivery, thereby keeping attention on the company. The attraction of the dream job fuelled a rapid rise of people that were aware of the campaign just from the efforts of the social media world (Macnamara, 2010). Further, once this group of consumers was connected to the parent company, online, there was every opportunity for further promotions targeting the same group. This suggests that even as the initial campaign grew,, some of the most valuable information was the long term consumer list that has the potential to fuel future sales for the company. Social media enables this message to reach a wide range of people across all spectrums in every nation on earth (Pomering, 2013). Another component that became a key component of the Queensland PR campaign success was the combination of social media, consumer interest and a contest including the acquisition of votes in order to not only stoke but sustain interest (Sweeney, 2012). Social media made this form of contest possible, with the dreamers fuelling the desire to see it happen if not to them then to someone they could relate to. Once again, the campaign appealed to the target market in a manner that they could relate to with a message that they could understand. This has served to provide Queensland with a sustained and widely popular brand that is associated with innovation and trying new concepts (Australia, 2014).2.3 EffectivenessThe Queensland PR campaign has been deemed successful and innovative by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. The implementation of low cost solution to high cost problems propelled this campaign forward. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. With numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. The research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the exotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. There was a direct a lasting outreach to a targeted market of adventurers using social media that resulted in a growing wave of interest that created media attention and further exposure. Building on this reaction was the contest application method that publicized the lucky winner, and continued to follow the person after the job. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Biocca, F. 2013. Television and Political Advertising. Hoboken: Taylor and Francis. Culbertson, H. M. and Ch?en, N. 1996. International public relations. Mahwah, N.J.: Erlbaum. Cutlip, S. M. 2013. Public relations history. Hillsdale, N.J.: Erlbaum. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Grunig, J. E., Grunig, L. A. and Toth, E. L. 2013. The future of excellence in public relations and communication management. Mahwah, N.J.: Erlbaum. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Smith, R. D. 2002. Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates. Sweeney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Simon, R. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014]. Critical analysis of a PR campaign Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a veritable science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations campaigns, or PR, in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern memory, the exercise illustrated the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website trumpets the Tourism Queensland 2009 â€Å"Best Job in the World† as one of the most successful public relations campaign in the world (Australia, T. 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a stated goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Utalkmarketing.com. 2014). Specifically targeted at a younger demographic the international Australian campaign offered a range of six out of the jobs in exotic regions to six lucky winners (Australia, 2014). Adhering to the basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered rare employment in an even rarer environment (Goeldner et al, 2010). Independent observers noted that the caretaker opti on enticed tens of thousands of applicants to apply (Sweney, 2009). Yet, others noted the uptick in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the rare manner of enticement, the unique obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity. By targeting a demographic that was suited for their associated assets, the Queensland provoked international interest across a wide swath of populations and cultures (Sweeney, 2009). This supports the researches assumption that a large population would be interested in this brand of employment. This broad appeal serves to build an advertising platform that can be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the word of mouth that appealed to a large swath of employable and most often employed people. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential which is vital when considering similar concerns. This appeal also generated such an exotic story to the media that the sizable addition of coverage was provided by outside sources (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the capacity to increase the scope of advertising and operations will very likely offset any adverse impacts. With a sense of mystery and excitement the Queensland campaign provided a story line that everyone around the world could watch with interest (Utalkmarketing.com. 2014). Utilizing a simplistic approach that appealed to every demographic, the campaign successfully communicated with their target audience.2.2 Key issuesThe Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Utalkmarketing.com. 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vaca tion. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With positive exposure assured through the media interest in the contest, the continued stream of news and developments provided a demonstrative showcase for the entire regions assets (Sweeney, 2009). With five key areas including launch, application, shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Utalkmarketing.com. 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure.2.3 EffectivenessThe Queensland PR campaign has been deemed an illustration of success and innovation by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. Wit h numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. This research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the xotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Sweney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Utalkmarketing.com. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014].

Social identity tehory and gro essays

Social identity tehory and gro essays To this very day, the world has been subjected to all sorts of atrocities due to stereotype and prejudice. Several theories, including the social identity theory have been put forward as an attempt to explain these conflicts. The objective of this paper is to illustrate the role that social identity theory and its components play in explaining how group comparisons can often lead to inter-group competition and discrimination. Social identity is a model for the psychology of social structure which lays emphasis on inter-group competition. Social categorisation and the self-esteem motive are constituents of social identity theory which are precursors to inter-group conflicts as they nurture stereotyping and prejudicial behaviour. An unstable status quo leads to direct inter-group conflict. Social identity theory is essentially a persons sense of membership in a certain social group, to which he/she attaches some emotional or value significance (Abrams seeing that they cannot obtain an improved social identity peacefully, they resort to conflict. This demonstrates that competition between groups can be attributed to social identity. ...

Robert Benchley on How to Avoid Writing

Robert Benchley on How to Avoid Writing Humorist Robert Benchley describes the sort of commitment that not writing demands. It took me fifteen years to discover that I had no talent for writing, Robert Benchley once said. But I couldnt give it up because by that time I was too famous. In truth, Benchley had a great talent for writing- comic essays, for the most part, and theater criticism. But as Benchley was quick to admit, he had an even greater talent for not writing: The secret of my incredible energy and efficiency in getting work done is a simple one. I have based it very deliberately on a well-known psychological principle and have refined it so that it is now almost too refined. I shall have to begin coarsening it up again pretty soon.The psychological principle is this: anyone can do any amount of work, provided it isnt the work he is supposed to be doing at that moment.(How to Get Things Done in Chips off the Old Benchley, 1949) A master procrastinator, Benchley is remembered for his work at The New Yorker magazine in the 1930s- and even more for his deadline-defying high jinks at the Algonquin Round Table. Like many of us, Benchley maintained a strict writing regimen, which involved postponing work until the last possible minute. In How I Create, he described the sort of commitment that not writing calls for: Very often I must wait weeks and weeks for what you call inspiration. In the meantime I must sit with my quill pen poised in the air over a sheet of foolscap, in case the divine spark should come like a lightning bolt and knock me off my chair on to my head. (This has happened more than once.) . . .Sometimes, while in the throes of creative work, I get out of bed in the morning, look at my writing desk piled high with old bills, old gloves, and empty ginger-ale bottles, and go right back to bed again. The next thing I know it is night once more, and time for the Sand Man to come around. (We have a Sand Man who comes twice a day, which makes it very convenient. We give him five dollars at Christmas.)Even if I do get up and put on part of my clothes- I do all my work in a Hawaiian straw skirt and bow tie of some neutral shade- I can often think of nothing to do but pile the books which are on one end of my desk very neatly on the other end and then kick them one by one off to the floor with my free foot.I find that, while working, a pipe is a great source of inspiration. A pipe can be placed diagonally across the keys of a typewriter so that they will not function, or it can be made to give out such a cloud of smoke that I cannot see the paper. Then, there is the process of lighting it. I can making a pipe a ritual which has not been equaled for elaborateness since the five-day festival to the God of the Harvest. (See my book on Rituals: the Man.)In the first place, owing to 26 years of constant smoking without once calling in a plumber, the space left for tobacco in the bowl of my pipe is now the size of a medium body-pore. Once the match has been applied to the tobacco therein the smoke is over. This necessitates refilling, relighting, and reknocking. The knocking out of a pipe can be made almost as important as the smoking of it, especially if there are nervous people in the room. A good smart knock of a pipe against a tin wastebasket and you will have a neura sthenic out of his chair and into the window sash in no time.The matches, too, have their place in the construction of modern literature. With a pipe like mine, the supply of burnt matches in one day could be floated down the St. Lawrence River with two men jumping them. . . .(from No Poems, or Around the World Backwards and Sideways, 1932) Eventually, of course- after sharpening pencils, making out schedules, composing a few letters, changing typewriter ribbons, relighting his pipe, building a book shelf, and clipping pictures of tropical fish out of magazines- Benchley did get down to work. If youd welcome some advice on how to skip all the preliminaries, see Writers on Writing: Overcoming Writers Block  and Writing Rituals and Routines: Advice on How to Become a More Disciplined Writer. .

Planning and managing a major recruiting project Essay

Planning and managing a major recruiting project - Essay Example ique) approach is the right solution for such situations because it structures everything, breaks hiring process into smaller tasks and estimates time needed to do each of them. The article exemplifies the use of CPM/PERT on the real case that took place in the US Midwestern city. The search for Pension Financial Manager was vital because that person was responsible for $1.4 billion in pension funds and had to coordinate 8 consultants and assist the City Retirement System (Armacost & Jauernig, 1991). In order to make the right choice, it was decided to break the process of searching and hiring into smaller meaningful steps. It allowed the commission to estimate time and resources required to find new person and meet the deadline. As a result, the process consisted of 13 smaller activities; each of them was analyzed in detail to consider different factors of influence that can complicate the process. Generally, this approach to HR activities allowed making better projections and analysis (Armacost & Jauernig, 1991). Overall, the article comes to the conclusion that CPM/PERT approach is a good way to manage complex HR processes that are different from daily routine. Since every different case is treated as a project, it is vital to know how much it can take to make it happen. Having all plans and projections done, HR managers are more motivated to follow them and succeed at work. The article clearly explains why project management approach it good for HR processes and how managers can implement it in their work flow. At the same time, this article was written more than 20 years ago so it does not present the full picture in its modern state. Today HR managers can use a wide range of special software for planning and managing both ordinary and major HR processes. Despite this drawback, the article is quite informative as it is based on real example and explains the essence of implementing changes in HR processes. Also, it contains enough details about each stage